THE EVOLUTION OF COMMUNICATION
BrandWave
REIMAGINING THE MARKETING FUNNEL FOR TODAY
A REVOLUTION
The consumer marketing funnel is over 125 years old. Yet marketers, including us here at EvolveMKD, have continued to use this in an attempt to understand and action against a consumer’s journey from brand awareness all the way down to brand loyalty.
Yet even with a framework and strong data, brands continue to struggle to make sense of the marketing funnel. Oftentimes, the funnel itself leads to more questions than answers and brands fail to trigger the appropriate actions for meaningful change.
Aiming to redefine how marketers view the consumer journey, EvolveMKD reinvented the traditional funnel to better illustrate, or reimagine if you will, the ebbs and flows of the consumer journey and the impact of marketing efforts across that journey.
Enter, The BrandWave...
A REFRESHING TAKE
EvolveMKD conducted a proprietary study looking at the common marketing funnel metrics (awareness, interest, consideration, and loyalty) of over 50 brands, all with varying legacies, consumer perceptions, and other considerations, across more than 20 industries.
A REVEALING REIMAGINING
The study uncovered 10 common waves brands make.
The movement in these waves proves consumers do not live in a descending funnel, but instead in a dynamic society, where interests, needs, and decisions shift daily and marketers need to shift with them.
The BrandWave provides answers and insights to help marketers fine tune messaging to create meaningful noise, amplify marketing efforts that really make waves, and help turn a “Fading Out” BrandWave into the “Roaring Buzz” BrandWave they can be.