THE EVOLUTION OF COMMUNICATION
Here at EvolveMKD, we have long believed that communication has seen a drastic shift over the last decade, in part due to the rise of social media use that is now skyrocketing during the COVID-19 pandemic. In an effort to explore this shift, EvolveMKD conducted proprietary research for our Evolution of Communication study to further understand this change in communication over the last decade and its full impact.
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Our research not only proved our hypothesis, but also concluded that the impact is much more complicated than we originally believed.

This year’s survey task:

The Evolution of Communication survey revealed the way we communicate has changed drastically over the last decade, and at no time is that more apparent than during the COVID-19 pandemic. Our research showed that the change in communication over the last 10 years is linked to another change, a change in our mental health, especially among women. And while women have a reputation of being strong communicators, the reality is that women have been reporting greater declines than men in their mental health. The decline in mental health, especially for women, is likely contributed by several factors, but one link is clear from our research - communication plays a role in their mental health, and vice versa.

Key Insights

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of women who saw their mental health change in the last 10 years said it has gotten worse, compared to only 36% of men

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women connect their mental health to how they communicate

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Among those who said it changed in the last year, 75% of women said it has gotten worse, compared to 49% of men

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Evolution of Communication:
Communication & Mental Health

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Hungry for more?

Check out Evolve’s latest Evolution of Communication study all about the thoughts, behaviors, and habits of two important players in this landscape: Media professionals and media consumers

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Evolution of Communication: From “Fake News” to “News You Can Use”

BONUS! Download our free infographic “The New Media Consumer” here.