1-day
creative shoot
DEVELOPMENT + TRACKING
Lead the creative strategy and all considerations to ensure seamless photo and video shoot, maximize the brand’s limited budget for Color Play launch
30
video + still assets
VERSATILE + HIGH-QUALITY
9 product stills and 21 model shots, plus 6 unique video assets (each sized for 3 aspect ratios) across social platforms and Target.com
6
micro-influencers engaged
SOURCED, VETTED, MANAGED
cost-efficient micro-influencers with relevant audiences for product demographic, and who would amplify the content on their channels post-launch
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