Xeo-Men Hits the Road - Media and Physician Events

CLIENT: XEO-MEN

Kicking off a new men’s focused Xeo-Men Campaign, Xeomin Aesthetic hit the streets of New York City in an Airstream-turned-mobile-barbershop to educate top media and influencers that Xeomin, an FDA-approved injectable treatment to smooth the lines between the brows, can be an important part of a man’s grooming regimen. The two-day media event included stops at all of the major NYC publishing houses and broadcast outlets where editors and on-air media were treated to haircuts, hot shaves, and Xeomin injections. Physicians were also offered a sneak-peek of this new advertising campaign and toured the Airstream at an evening event at a NYC hot spot. The Xeo-Men campaign was featured in outlets including the New York Times, Esquire, and AskMen, and the coverage continues.

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