CLIENT: SEQUENOM

In an effort to generate brand awareness for Sequenom and its suite of MaterniT and HereditT products, we developed a digital-first campaign anchored by social media.

Sequenom was looking to elevate its brand profile amongst its competitive set and help drive overall brand and product awareness.  With a minimal audience across its consumer facing social media channels, we focused our launch efforts around acquiring a highly targeted audience and engagement within that audience set.

Through a mix of paid media, compelling content and a highly responsive fan communication system, we were able to drive strong results within the first six months.