MANUKA DOCTOR ANNOUNCES KOURTNEY KARDASHIAN AS GLOBAL BRAND AMBASSADOR
CLIENT: MANUKA DOCTOR
The announcement of Kourtney Kardashian as global brand ambassador for the international skincare brand, Manuka Doctor, sparked instant news and excitement. The launch of the global brand ambassador began with a post on Kourtney Kardashian’s social media channels featuring an exclusive photo from the set of her campaign shoot. Within 24 hours of the official announcement, we secured over 232MM media impressions, and the coverage continues. Following the official launch, we hosted a robust media day with Kourtney, including a live interview on TODAY, exclusive one-on-one interviews with top tier media outlets such as People, Allure.com, and The New Potato, an intimate roundtable with 18 key publications and websites, including Harper’s Bazaar and Elle.com, and a cocktail party with over 30 influencers to celebrate the partnership and learn about Kourtney’s favorite Manuka Doctor products.