JUICY SHAKER LAUNCH EVENT

CLIENT: LANCÔME

To officially launch the revolutionary Lancôme Juicy Shakers to top tier media, influencers, and makeup artists, we hosted an experiential cocktail event at the upscale Dear Irving lounge to bring the innovative product benefits to life. Offering endless Instagram-worthy moments, the cocktail lounge was revamped to celebrate the launch with unique product displays for firsthand product applications, campaign visuals, and videos featuring the brand ambassadors Lupita Nyong’o and Lily Collins, and signature cocktails infused with Juicy Shaker key ingredients. With nearly 80 media attendees, the launch event generated over 615k social media impressions that revealed the latest brand news.

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