SOCIAL MEDIA STRATEGY AND EXECUTION

CLIENT: INTEGRATED GENETICS

In an effort to generate brand awareness for Integrated Genetics’ suite of pre-conception and prenatal tests, we developed a digital-first campaign anchored by social media.

Integrated Genetics was looking to elevate its brand profile amongst its competitive set and help drive overall brand and product awareness.  With a small existing audience across its consumer facing social media channels, we first focused our launch efforts around acquiring a highly targeted audience, and then focused on engagement within that audience set, ultimately growing the brand’s social fan base 1857%.

Through a mix of paid media, compelling content and a highly responsive fan communication system, we were able to drive strong results within the first six months.  Our continued work with Integrated Genetics has driven 7.8 million media impressions to-date, with over 497K targeted engagements.