CLIENT: DERMARCHE LABS
To help drive consideration of Roloxin Lift amongst consumers, we focused our attention on the influencers and beauty experts that drive the beauty conversations in the social space.
We launched Roloxin Lift’s influencer activation with a paid ‘Like to Know It’ campaign partnering the brand with five lifestyle and beauty influencers. The campaign was a huge success garnering a 50% increase in sales at retail partner Sephora.com
With the positive interest from the influencer community, we then focused on driving brand alignment and product endorsement through a partnership with Joyce Bonelli, makeup artist to Hollywood’s hottest stars — Jessica Alba, Demi Lovato and the Kardashians. The content received over 15K consumer engagements on the Joyce’s social media channels and an uptick in followers on Dermarché Labs’ Instagram channel.