Color Wars By Amy Wein

svp of evolvemkd, public relations professional
I grew up in a color war.

Comments from my mother like, “How about a little blush?” or “Just try a little Clinique Dubonnet on your lips” were the norm. My high school roommate urged me daily to try her Hard Candy gloss or Estee Lauder compact. In college, the pressure to visit the MAC counter was real. And despite working in the beauty industry for almost 20 years, my response was and has always been to always dab a little Aquaphor on my lips, smile and move on with the day.

But something changed a few weeks ago…

The fabulous Mickey Williams came to our office for a glam session in advance of an event. I approached her chair with caution thinking, “How do I tell her that a ‘beauty girl’ doesn’t wear color cosmetics?” When asked what I wanted her to do, my reply was timid. “Well, I usually use a little Aquaphor” and that’s all I needed to say. She knew my secret and said she knew just what to do.

And did she ever!
 
 
 

A combination of Viseart Eyeshadow Palette in 01 Neutral Matte, it Cosmetics Superhero Volumizing Mascara, NARS Orgasm blush, NYX High Definition Finishing Powder and a mixture of lip colors from Mickey’s custom palette and I was literally transformed. The pictures don’t lie and the “oohhs” and “aahhhs” spoke volumes.

With a boost of color confidence, I hit Bloomingdales the following weekend to explore the extensive makeup floor – an area I typically bypass in favor of the fourth-floor shoe salon. While I visited some “old friends” like Clinique, MAC and NARS, I also explored the world of Tom Ford Beauty, Bobbi Brown and Sisley-Paris. But what captivated me most was Charlotte Tilbury.

Charlotte’s mantra “Give a woman the right makeup and she can conquer the world” resonated. Yes, I am ready to conquer the world, Charlotte, so what do I need to do?

After swiping, smudging and blending a myriad of colors and products, it was recommended to me that I explore the 12 different “looks” and find my own personal muse. My own muse? Sure, why not. And, while I appreciated the advice that I explore my inner “Rebel” and “Rock Chick”, we finally agreed that the “Sophisticate” look was probably more my speed.

While Aquaphor will always hold a place in my heart and on my vanity, a few new friends have joined to brighten things up. The color wars have announced a truce.

Learn more about the author & outstanding SVP, Amy Wein: HERE

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