EvolveMKD is a multi-talented team of seasoned public relations and marketing pros drawn together by our desire to work and think differently. We are armed with the talent to boost your brand and the tools to combat your greatest challenges. We are veterans in brand, consumer, and digital marketing and communications. And we are right there with you, as an extension of your team.

EvolveMKD is a group of serious, smart women ready to take on any challenge.

Meet with us and you’ll see that we’re the kind of people who share your vision.



Megan Driscoll


Megan Driscoll is a sought-after strategic media and communications professional with nearly 16 years of experience in healthcare, aesthetics and dermatology, and prestige beauty. Key to her success is Megan’s ability to always find a way. Megan finds potential in every opportunity for her clients through determination, relationships, agility, and sound strategy coupled with a creative spirit. Megan has cultivated relationships with physicians, consumers, key opinion leaders and tastemakers to gain her clients national level recognition. At the end of the day, Megan wants to surround herself with smart, passionate people who value integrity--people who are serious about their work, but don’t take themselves too seriously. This philosophy is at the heart of founding EvolveMKD. At EvolveMKD, Megan provides day-to-day client counsel, strategic direction and a savvy eye for what makes news and who can make the news happen.


Andrea Wytish

Senior Vice President, Digital + Influencer Relations

Andrea Wytish is an award winning strategic marketer with nearly 20 years of experience in traditional and digital media. Andrea's time spent at Conde Nast’s PARADE Magazine ignited her passion for brand storytelling through an omni-channel marketing approach. She led the charge for integrated advertiser programs creating custom campaigns delivering against each brand’s KPIs. Andrea has spent the last few years focusing on social media, influencer and digital media activations for top tier skincare, color cosmetics, hair care, lifestyle and fashion brands.

Amy Wein

Senior Vice President

Amy has nearly 20 years of experience building brands and revitalizing some of America’s most well-known household names. Prior to joining EvolveMKD, she held positions at select boutique and global public relations agencies working on Fortune 50 companies and start-up brands, and was recruited to serve as the Senior Vice President of Public Relations and Social Influence at an award-winning advertising agency recognized on the Advertising Age Agency A-List. She has also served as in-house PR counsel at one of the nation’s most iconic and innovative skincare, color cosmetics and well-being brands. With a passion for skincare, dermatology and the science of beauty, Amy has developed and implemented strategic campaigns for two FDA approvals, collaborated with leaders in the natural products industry to develop industry-wide guidelines, established cause marketing and health education programs, and hosted numerous press trips to the Annual Meeting of the American Academy of Dermatology.


Adeena Fried

Vice President

Adeena Fried is an award-winning communications professional with over 15 years of experience in healthcare, aesthetics and plastic surgery. For Adeena aesthetics is the perfect combination of healthcare, science and beauty – always changing, always interesting, and always fun.


Joanna Campbell

Senior Digital Strategist, Ads + Analytics

Joanna Campbell is a magazine journalist turned social media strategist with 10 years of experience working with both emerging and established brands in the beauty, fashion/retail, food and celebrity categories. At EvolveMKD Joanna acts as the Director of Social + Digital, specializing in crafting social media strategies, mapping effective paid media campaigns, and focusing on analytics as a means to optimize programs—a powerful trifecta that aims to tell stories, build brands, and drive measureable results.