EvolveMKD is a multi-talented team of seasoned public relations and marketing pros drawn together by our desire to work and think differently. We are armed with the talent to boost your brand and the tools to combat your greatest challenges. We are veterans in brand, consumer, and digital marketing and communications. And we are right there with you, as an extension of your team.

EvolveMKD was a 2018 PRWeek Awards Finalist for Outstanding Boutique PR Agency.

EvolveMKD is a group of serious, smart women and men ready to take on any challenge.

Meet with us and you’ll see that we’re the kind of people who share your vision.


Megan Driscoll


Megan Driscoll is a sought-after strategic media and communications professional with nearly 16 years of experience in healthcare, aesthetics and dermatology, and prestige beauty. Key to her success is Megan’s ability to always find a way. Megan finds potential in every opportunity for her clients through determination, relationships, agility, and sound strategy coupled with a creative spirit. Megan has cultivated relationships with physicians, consumers, key opinion leaders and tastemakers to gain her clients national level recognition. At the end of the day, Megan wants to surround herself with smart, passionate people who value integrity--people who are serious about their work, but don’t take themselves too seriously. This philosophy is at the heart of founding EvolveMKD. At EvolveMKD, Megan provides day-to-day client counsel, strategic direction and a savvy eye for what makes news and who can make the news happen.


Adeena Fried

Senior Vice President

Adeena Fried is an award-winning communications professional with over 15 years of experience in healthcare, aesthetics and plastic surgery. For Adeena aesthetics is the perfect combination of healthcare, science and beauty – always changing, always interesting, and always fun.


Brian Laird

Vice President, Social + Digital Media

Brian Laird started his 20-year advertising career in traditional media from boutique agencies and corporate holding companies before diving head first into the digital world in 2003. From then on out, he followed the path and innovative world that digital was carving throughout the industry. With roles ranging from client-facing and senior leadership to operational and strategic planning, Brian is a true 360-degree force in the digital space. His vast partner-management expertise spans across Fortune 500 company verticals including Retail, CPG, Entertainment, Automotive, Telecommunications, and Beauty. Brian keeps his team’s eyes on the prize: driving award-winning and performance-breaking digital campaigns, while maintaining a white-glove service approach across the industry.

Katherine Greene

Assistant Vice President

Katherine (Katie) consistently keeps her finger on the pulse of industry trends to keep her clients fresh and relevant. Having worked on mass beauty brands, Katie knows the ins and outs of how to strategize and implement integrated 360 campaigns, and is most proud of her invaluable media relationships that have landed top-notch coverage for her clients.


Joanna Campbell

Senior Digital Strategist, Ads + Analytics

Joanna Campbell is a magazine journalist turned social media strategist with 10 years of experience working with both emerging and established brands in the beauty, fashion/retail, food and celebrity categories. At EvolveMKD Joanna acts as the Director of Social + Digital, specializing in crafting social media strategies, mapping effective paid media campaigns, and focusing on analytics as a means to optimize programs—a powerful trifecta that aims to tell stories, build brands, and drive measureable results.